There are
1 BILLION active users on Instagram, and
35% of them show interest in posts in the Health and Fitness category.
It is an ideal place to promote your gym because 71% of these users are below 35 years of age. This young audience, that is aware of the importance of fitness, is what you need for your business.
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Moreover, if there is one channel that is underused or misused by gyms, it is Email.
In fact, with more than 4.3 BILLION users worldwide and 99% of them that check their emails DAILY, Email Marketing is the TOP marketing channel by effectiveness.
Emails are a powerful tool that allows to reach a very broad audience, from the student to the just retired CEO.